TRACKS AND TRACK CHAIRS

Advertising, Promotion and Marketing Communications
Micael Dahlen, Stockholm School of Economics
Helge Thorbjornsen, Norwegian School of Economics and Business Administration
Carmen Lages, ISCTE-IUL Business School, Lisbon

Business-to-Business Marketing and Networks
Andreas Eggert, University of Paderborn
Thomas Ritter, Copenhagen Business School

Consumer Behaviour
Elizabeth Cowley, University of Sydney
Amitava Chattopahyay, INSEAD
Luca Visconti, ESCP Paris

Innovation and New Product Development
Wim Biemans, University of Groeningen
Luigi de Luca, Cardiff University

International and Cross-Cultural Marketing
John Cadogan, Loughborough University
Maja Makovec Brenčič, University of Ljubljana

Marketing in Emerging and Transition Economies
Paurav Shukla, University of Brighton
Đurđana Ozretić Došen, University of Zagreb, Faculty of Economics

Marketing of Public and Non-profit Organisations
Patrick De Pelsmacker, University of Antwerp
Gary Warnaby, University of Liverpool

Marketing Research and Research Methodology
Tammo Bijmolt, University of Groeningen
Bruce Hardie, London Business School

Marketing Strategy & Leadership
Christian Homburg, University of Mannheim
Harley Krohmer, University of Bern

Marketing Theory
Rod Brodie, University of Auckland
Kris Möller, Aalto University School of Economics

Modeling and Forecasting
Daniel Klapper, University of Frankfurt
George Baltas, Athens University of Economics and Business

New Technologies and E-Marketing
Shintaro Okazaki, Universidad Autonoma de Madrid
Charles R. Taylor, Villanova School of Business

Pricing and Financial issues in Marketing
Pierre Desmet, University Paris-Dauphine and ESSEC B.School
Aleksandra Pisnik Korda, University of Maribor

Product and Brand Management
Stephanie Slater, Cardiff University
Susan Hart, Strathclyde University, Glasgow

Relationship Marketing
Manfred Krafft, University of Muenster
René Darmon, ESSEC Business School

Retailing, Channel Management and Logistics
Daniel Bello, Georgia State University
Marc Filser, University of Burgundy

Sales Management and Personal Selling
Paolo Guenzi, SDA Bocconi School of Management
Catherine Pardo, EMLYON Business School

Services Marketing
Andrea Ordanini, Bocconi University
Ed Nijssen, Eindhoven University of Technology

Social Responsibility, Ethics and Consumer Protection
Minoo Fahrangmehr, University of Minho
Stephen P. Hogan, Brighton Business School

Tourism Marketing
Enrique Bigné, University of Valencia
Alain Decrop, Louvain School of Management

Special Interest Groups
Gabriele Troilo, SDA Bocconi School of Management
Paulo Rita, ISCTE-IUL Business School, Lisbon