The European Marketing Academy (EMAC) is a professional society for people involved in marketing theory and research. It aims to promote an international exchange of findings and ideas in the field of marketing. The core activities of EMAC are the publication of the International Journal of Research in Marketing and the organisation of a research conference on an annual basis. The research conference serves as a forum for intensive exchange of ideas and new insights, in addition to information sharing on research results covering all major areas of marketing.

The 2012 conference will be held in Lisbon, Portugal, and hosted by the ISCTE-IUL Business School.