EMAC-McKinsey Award

2012 EMAC McKinsey Marketing  Dissertation Award
Shape the future of marketing

A new generation of marketing experts is developing the theories and tools that will shape the future of our field. The Marketing Dissertation Award, initiated by EMAC and McKinsey & Company, recognizes and encourages this emerging talent. This distinguished award will be presented in 2012 for fourth time.
The top three finalists will be honored with cash prizes and the chance to present their work at the EMAC conference 2012.

Increase the reach of your dissertation – apply for the Marketing Dissertation Award.

Doctoral students who have completed or will complete their degrees in 2011 are welcome to apply – whether their dissertations have been published or not. The institution granting your PhD must be located in Europe, the Middle East, or Africa. Your own nationality has no influence on eligibility.

Submissions will be judged based on a defined set of criteria:

• Novelty
• Relevance
• Conceptual rigor
• Methodological rigor
• Quality of expression
• Potential impact.

The jury will be chaired by the EMAC VP Publications, who will appoint an additional EMAC member and two McKinsey representatives to compose the jury. The jury chair will also select a minimum of two external review¬ers for each submission unless she or he judges the paper inappropriate or of insufficient quality. Based on the out¬side reviews and evaluation of the panel, three finalists will be selected to present their papers to the jury at the EMAC conference in Lisbon, on May 25, 2012. The jury will then select the winner, whose name will be announced at the conference gala dinner that evening.

Finalists must be prepared to present their research at the 2012 EMAC conference in Lisbon, Portugal. The cost of travel and accommodations as well as conference fees will be covered. In addition, the top three finalists will be honored with cash prizes (1st place: EUR 7,000;  2nd place: EUR 3,000; 3rd place: EUR 1,000).

To enter
To enter, submit a summary of your dissertation, an abstract not exceeding 2 pages
The paper should consist of:
- a dissertation summary and, if desired
- an optional technical appendix of up to 10 pages.

The total length should not exceed 40 pages;.
Shorter submissions are also welcome. Please use 12-point type and follow the format required by the International Journal of Research in Marketing (download guidelines at www.marketing-dissertation-award.eu).

To consider your submission, we must receive all application materials by January 31, 2012. Please submit your application via our Web site:

If you have questions on submitting your entry, please contact:
Nina Payen, EMAC Executive Secretary
Phone: +32 (0) 2 226 66 61
E-mail: payen@eiasm.be

Finalists will be notified in April 2012.


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For Conference Registration and Payment, please contact

Tel: +351 21 771 2635

For Accommodation, Optional Social Programs and Tours, please contact:

For issues relating to your submission, please contact:

Nina Payen
Email: payen@eiasm.be
Tel: +32 (0) 2 226 66 61
Fax: +32 (0) 2 512 1929

For ALL other issues
Email: info@emac2012.org

Website: www.emac2012.org